Competing in an increasingly global marketplace is a continuing challenge for those engaged in mostly traditional farming activities. The AGP program has fostered unprecedented growth in regards to providing value chains access to local and export markets. By working on improving production practices, connecting producers with high-end and quality markets and by facilitating the construction of warehouses that are crucial to improved market interaction, the AGP program is helping small holder farmers as well as farmers’ cooperatives to make the transition to international markets.
Opportunities in local or international markets can drive the growth and transformation of a value chain. Generally there are multiple actual and potential end markets for a given product, each with different demand characteristics, potential returns and risks. AGP-AMDe analyzes the various market segments in order to identify markets appropriate to the intended project beneficiaries, benchmarking key attributes against the competition.