Market information is needed for farmers to choose what commodities to produce, what technologies to apply for production, when to produce, for whom to produce, and when and at what price to sell. Market information also empowers the farmer with bargaining power to obtain a better price in the market place. In addition, market information can bring about stability in product supplies and prices in time and space.
In this regard, producers would get up-to-date and real time information locally from the ECX market and also use selected international reference markets for export commodities. In addition to this, one can easily refer to the International Coffee Organization (ICO) website for consolidated Coffee prices.