Ethiopian Coffee Shows Generate New Linkages

USAID AMDe marketing and business faciltiation activities linked producers directly with experienced buyers, who appreciate the distinctive aspects of Ethiopian coffee and recognize the improved quality from the focus and grassroots training. Under the Ethiopian Fine Coffees banner, coffee partners have participated in two international trade shows and a trade mission to the US that resulted in significant sales to new buyers, and a number of leads for additional contracts in the coming months and next year.

In January, an Ethiopian Coffee Reunion was organized in Los Angeles, CA featuring a delegation of three prominent Ethiopian coffee suppliers and more than 15 major buyers and importers of Ethiopian coffee. The event was organized at the state-of-the-art roasting facility of Apffels Coffee, a premium roaster with private label and foodservice clients all over the western United States.